Advertising Regulation

The FTC has approved some changes to the use of testimonials in ads.

Here's a summary of some of the changes:
"Updated guidelines on ad endorsements and testimonials under final review by the Federal Trade Commission—and widely expected to be adopted—would end marketers' ability to talk up the extreme benefits of products while carrying disclaimers like "results not typical" or "individual results may vary."

Here is a link to a press release from the FTC about the changes.

Here is more about the Pizza Hut v Papa John's lawsuit.
Here is more about the CAN-SPAM Act. It contains important information on advertising through emails.